Step 1: Identify a problem people are facing the world.
Across social media, discussion forums and via conversations with your network, what seems to be a problem that a significant number of people are facing? What’s being repeatedly talked about? 🗣
When you list down the problems exhaustively, you may realise that some of them are in domains that you are alien to. Discard those problem statements and narrow down to those domains you have reasonable insight into 🤓
💡Pro-Tip: We recommend you time-box this activity⏳. Avoid letting this step or any of the following steps extend out over hours or days.
Example of a Problem Statement: There are a lot of people who are skilled at writing ✍🏼. Lot of them want to learn how to make money💵 by writing online. They do not know how to go about it.
Step 2: Come up with a Course Idea that can address this problem
What are the skills that an individual must acquire to effectively solve this problem? What are the broad topics they’ll have to learn?
Example: The writers will need to know the best practices that’ll help them identify and land paid💰writing opportunities.
Step 3: Reflect on whether you are the right person to teach this course 🧑🏽🏫
Even if you’ve been able to identify a clear market need and a course that solves the identified problem, it’ll involve a lot of introspection and reflection to figure out if you’re the right person to teach the particular course.
Example: Are you someone who has a successful history of having published articles in major publications and gotten paid for it? Do you have a portfolio and a public profile that clearly showcases your experience as a published writer? If not, you may not be the right teacher for this particular course👎🏼
Iterate upon the first 3 steps until your judgment deems them worthy enough to pursue. It’ll be ideal if you have 2/3 draft answers you feel compelled to test.
Step 4: Take it to the real world!
Once you have first drafts of the answers to the steps involved in figuring out Market-Course-Teacher Fit🎯, it makes sense to immediately test it out and gather feedback.
Some of the next steps we recommend are
- Announce a free 1 hour workshop 🏋🏼♂️ on Luma that covers one topic that’s relevant to your course.
- Announce🎙 on all your social media profiles that you’re planning to launch a course and collect emails of interested folks via a Tally form.
- Call 📞 10-20 of your relevant personal contacts and pitch the idea of the course. You’ll get first hand feedback and other valuable insights to iterate on your Market-Course-Teacher Fit🎯.
Along with early sign-ups, you’ll also land valuable feedback🤔 about your offering, further strengthening your Market-Course-Teacher Fit🎯.
Following the 4 steps mentioned above and iterating on them will ensure that you’re ‘Making something people want’.
Devoting time to iterate upon your Market-Course-Teacher Fit🎯 can save you months of time that might otherwise be spent going round in circles.
What are the advantages of taking a structured approach toward Market-Course-Teacher Fit🎯 and why is the effort worth it, we outline in the next section.