Create only when you have a Unique, Personal and Invaluable Point of View 🔍 that no one else in the world either has or is willing to share.
Let’s take an example. We are in the middle of running our cohort right now. What’s our most highly rated session so far? One where we took our students behind the scenes 🎬 and shared our own course review from cohort 1. We shared in great detail our goals, our hits, our misses, our revenues. As we shared the document we could also talk to them about our state of mind then, our priorities and how these have evolved over time.
People often learn best from examples. They see someone else do something, then imitate and then finally personalise it. From songbirds that imitate their parent birds to human children learning languages, we all learn by following an example.
And an example from YOUR own life is something that only YOU are an expert in 🤴. It is irreplaceable. It is a unique combination of your circumstances, actions and insights that you can crystallise into original content for your students to learn from.
If you’re wondering whether to create content to explain a topic, consider the following questions:
- ❌ Does a simple search on the internet yield relevant results?
- ❌ Are the contents of these results easy to consume?
- ✅ Do you have a unique POV / personal anecdote to illustrate the point?
- ✅ Do you have a novel and creative take on the subject?
If your answers are NO❌ to the first two and YES✅ to the next two, go ahead and create your content.